Customer Centricity is at the Core of RBI
Abhishek R. Sharma- 22nd July, 2023
The Numbers & The Story?
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- Customer Centricity is at the Core of RBI
- Nation-wide Intentive Awareness Program (NIAP) was launched by RBI on Nov 22
- Focus to create financial awareness among the Tier III to VI population (Unbanked & Underbanked)
- Campaign Outreach
- Online – 25 Crore people
- Physically – 3 Crore people
- 16000 – differently abled
- 22000 – Senior Citizens
- Impact
- Due to awareness levels, the surge in complaints
- Customer care calls up
- Complaints via the Online portal have increased
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